In a world that is always on Coors Light want to give young people the chance to take a step back, unplug and recharge. That’s why on March 5th, the International day of unplugging, Coors Light will launch the #CoorsBigSwitchOff. A digitally led campaign that will encourage young people to switch off their devices and allow them to enjoy a much-needed break with Coors Light. The campaign will be supported by digital translations of Coors’ existing The Official Beer of campaign and interactive materials such as an Instagram filter that will allow people to share their own switch off moments. 
Project created in collaboration with Thomas Kaye. -
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